BAMMA have announced today a renewed partnership with Lonsdale, asthe promotion hits Channel 5 on September 15thand continues to be broadcast on TV platforms across Brazil, Latin America, Africa, Russia, Canada and the United States.
BAMMA have been affiliated with Lonsdale since BAMMA 5: Daley v Shirai, when Lonsdale championed the event that launched BAMMA onto an international platform. Since then the BAMMA-Lonsdale partnership has seen many great UK MMA bouts, including Ninja Rua vs. Tom Watson, Jimmy Wallhead vs. Frank Trigg, Jack Marshman vs. Carl Noon and Paul Daley vs. Jordan Radev.
We are very excited to continue our excellent relationship with Lonsdale. Lonsdale have a tradition of being on the cutting edge of combat sports and their pioneering sports heritage is well reflected in their patronage of the burgeoning sport of MMA in the UK. The credibility that Lonsdale’s name brings to British MMA is hugely valuable to the growth of the sport here and to BAMMA as a brand. On a personal level it’s been fantastic working with the Lonsdale team and I look forward to enjoying more events with them - BAMMA’s Director David Green
Since 1891 when the 5th Earl of Lonsdale organised the first boxing match with gloves, the Lonsdale name has become irrevocably interwoven into the fabric of boxing history. With the original range founded by a boxing veteran (Bernard Heart), and the brand fast becoming the emblem of legends such as Muhammed Ali, Henry Cooper and Sugar Ray Leonard; no other brand can claim the relationship with combat sports that Lonsdale has at the very heart of its legacy.
I am delighted to renew this fantastic partnership that has been established over the last two years. I see BAMMA as the perfect partner for Lonsdale: We are synonymous with fight sports and both proud of our British routes. I regard our MMA equipment as the best in its sector and therefore the only partner we could have is BAMMA, as the leading MMA organisation in the UK. On behalf of all the Lonsdale Team we look forward to being part of the growth and success that BAMMA deserve for their efforts to bring MMA acceptability and credibility, and to bring great entertainment to all fight fans and a wider audience in the UK as well as on a global scale - Lonsdale’s General Manager, Ian Campbell
BAMMA 10 Tickets available online from £25